The Sales Toolbox is a video series built to give FedEx's sales organization a deeper understanding of how the company generates revenue. Hosted by FedEx's internal sales authority, the series breaks down three core areas: how things work, sales tactics, and leadership strategies. Each episode is short and digestible, designed for reps at every level.

Along with helping on set at the productions, my role was to create accompanying motion graphics. Across 10+ episodes I designed and animated the explainer-style diagrams that appeared on screen alongside the live-action footage, translating concepts like "How we manage capacity", "Objections", and "How we coach" into animated visuals that made the content easier to follow and retain.